- September 11, 2024
Interested and Engaged Technical Audience
Source: August 2024 Reader Survey
We surveyed our readers in August of 2024 on important topics, company size, actions taken after reading our publications, and areas of spending (up, down, stable).
Topical Importance |
Percentage of Readers |
|---|---|
| Analytical, Test & Calibration Tools | 32% |
| Artificial Intelligence | 35% |
| Cloud Analytics / Cloud Storage | 16% |
| Control | 79% |
| Cybersecurity | 41% |
| Digital Transformation | 32% |
| Edge Computing | 23% |
| Environment & Sustainability | 17% |
| IIoT | 40% |
| Industry 4.0 | 38% |
| Instrumentation | 67% |
| Machine Learning | 30% |
| Plant Floor to Enterprise Communication | 16% |
| Robotics | 21% |
| Safety | 42% |
| Smart Manufacturing | 20% |
| Wireless Communication | 39% |
Company Size |
Percentage of Readers |
|---|---|
| 499 or less employees | 42% |
| 500-4,999 employees | 21% |
| 5,000 or more employees | 27% |
Actions Taken After Reading Publications |
Automation.com(Percentage of Readers) |
| Shared ad or article with others |
| 57% |
| Visited company's website |
| 61% |
| Saved ad or article for future use |
| 38% |
| Identified potential suppliers |
| 32% |
| Collected information for purchase |
| 22% |
| Contacted company or sales rep |
| 16% |
Areas of 2023 Spending Predicted To Be Up or Stable(Percentage of Readers)
|
|||
|---|---|---|---|
| Up | Stable | Total | |
| Smart Manufacturing / Industry 4.0 | 31% | 24% | 55% |
| Process Automation | 38% | 32% | 70% |
| Manufacturing & Machine Control | 26% | 33% | 59% |
| Operations & Management | 29% | 36% | 65% |
| Cybersecurity & Connectivity | 43% | 25% | 68% |