Free Best SEO Tools 2020 [Ultimate Guide]

With the ever-shifting marketing dynamics, more emphasis is being placed on search engine optimization. Strictly speaking, more influential organizations have the upper hand when it comes to this fit, owing to the use of expensive SEO tools smaller organizations cannot afford. This does not have to be the case to use free SEO tools is within reach. This article aims to provide you with an insight into free best SEO tools for 2020. It will also give you tips on how to choose your SEO tool suite.

Who Better Than The Search Giant Google to Improve Your SEO?

Let’s face it; when it comes to improving SEO, Google stands out. It enables your business to better stand in rankings if you know how to exploit its features thoroughly. I shall shortly summarise how this can be done. To start, you have to link building a priority. Google looks at links for improving your search engine rankings. With this, you get a better reputation and become trustworthy. Writing SEO friendly content is also another way Google can be used in improving your SEO. Attention to quality content should be the norm. 

Another way of ranking improvement is the launching of a responsive website. This kind would allow your site to adapt automatically to user devices. Still on rank improvement, boosting click-through rate (CTR) can also be used. It entails the percentage of users who see your website in search results, followed by clicking on it. Last but not least, strive to use SEO-friendly videos and images. Visual learning is key due to fast processing in learning through pictures.

Advanced SEO Tools Which Can All Be Accessible From a Masterful Dashboard

With the ever-evolving SEO tools, more capabilities are being introduced by developers. Here I shall provide you with a list of the best SEO tools, which can all be accessible from a masterful dashboard. 

best free seo tools

1. Google Search Console

  • Convenient for beginners
  • You get to enjoy within reach key metrics
  • It comes with free support

2. SEMrush SEO toolkit

  • It enables you to analyze competitor’s metrics
  • It comes with an informative robust dashboard

3. SEO spider

  • Most top industry leaders widely use it.
  • It comes with excellent crawling features.

4. Majestic SEO Tools

  • The capability of processing extensive data.
  • Offers multiple features.
  • Outstanding analysis

5. Moz Pro

  • It offers a wide category of tools
  • Large data processing 
  • Offers a supportive community

How to Choose SEO Tool Suite

Selecting the right SEO tool suit can be a stressful experience. If you have been having trouble selecting an SEO tool suit, worry no more. With this guide, you would pick one that well suits your business or client’s needs. The starting point is to ask yourself the following questions.

  1. What features are you looking for?
  2. Any particular set of tools that are a must in the tool suit?
  3. Any paying options for extra features?
  4. How customizable are the reports?

Essential features to look at when deciding on the SEO tool suite will shortly be discussed.

Check the Accuracy of the SEO Platform’s Data

The accuracy of ranking data for SEO is at the pinnacle of importance. Prior to going more in-depth with a platform’s evaluation, you should check with those who have had experience with it. What are they saying about data accuracy from the reports? This is the question that needs up-to-date answers.

Go on to inspecting the keyword ranking tracker, looking at whether rankings for different devices in different search engines are provided. It is key to remember that integration with Google Analytics and Google Search Console broadens options for analyzing traffic and searching engines used to surf your website. 

With this, you get to monitor the website rankings of your top 10 competitors. More so, with this feature, you get notifications on possible new rivals in the industry. Other information on keywords you get to enjoy from this feature are search volume, KEI parameter, Competition, and Google results.

Review How Deep and Comprehensive Their Website Audit is

The next step in deciding what SEO suit to choose is to inspect how its website audit is in-depth. Also, check on the number of parameters that are included in the audit. The more the parameters, the more comprehensive, will be the end report. 

Speaking of this report, its fashion is of great importance, so it is wise to check it. Tools with audits where actionable recommendations on how the website can be improved and optimized are just what the doctor ordered. Furthermore, ideal reports are presentable and professional. 

Inspect on How the Competitor Research Tool is

A toolset offering unlimited powers on what keywords and ads your rivals use to be ranked in organic and paid searches are what you should look for. With such analysis features, you would find more paid and organic competitors and discover new SEO strategies. Other features to look for in a tool include custom competitive research data collected for you. With it, you get unlimited ability to research your competitor, e.g., their organic traffic and keywords.

Inspect on How the Reports Look Like

As previously mentioned, deciding on the tool to use based on the report criteria is key. Look out for any automation embedded, level of customization, and the depth of data covered in the generated reports. A good rating on these features implies good SEO performance. As an example, SE Ranking’s reporting tool enables you to customize reports by including your logo and contact credentials. This is what you should be looking for in a tool.

Other Decisive Criteria

To start with, the SEO suit tool’s interface should be user friendly. Its design should be simple and allow for ease in navigation between objects. In other words, everything should be within reach so that even a raw beginner would be quick to point out what they would be looking for. Moreover, the ideal tool should help the user, providing them with some popup tips and guidance. 

It is also key to verify the number of features that come with the tool. This answers the question relating to what sets it apart from a pool of many SEO tools. As a general guide, pick one with features you only need leaving those with non-useful ones. However, do remember that some premium features do come with a tagged fee. Fee trials of up to 14 days are a typical offer.

List of Free Best SEO Tools 2020 

best free seo tools

1. Google Analytics

This arguably one of the best free search engine optimization tools. The reason being the cool useful features it comes with coupled with the fact that we are in a “google dominated era.” What google analytics does is the generation of data points related to the performance of your website. To execute this task, the tool handles analysis on the kind of users using your site and shows their opinion concerning user experience.

Through this, the generation of information on several visitors on-site, where they are coming from, the time frame they cover on your site, and the nature of their visits can be deduced. So Google Analytics is reputable for tracking over 10000 metrics! Out of these 10000, the best metrics tracked by this tool are bounce rate, audience demographics, acquisition, land page performance, time spent, unique page views, and behavior. So to give you a feel relating to these metrics, here is their summary.

  • Bounce rate

This metric gives an insight into how people are finding your website. A high bounce rate implies people are landing fast on your website and quickly leaving on realizing that you are not what they would be looking for.

  • Audience Demographics

Ever wondered about the age groups and professions of visitors to your site? Audience Demographics are the kind of metrics that let you see the nature of these people who would be visiting your site.

  • Acquisition

This focuses on attracting visitors to your site and understanding where they are coming from and how they found your website.

  • Land Page Performance

With this, Google Analytics gives you the information regarding which landing pages fulfill their mandate according to the set goals.

  • Time Spent

With this metric, you get to know how long visitors are staying on your site. This would give you the idea of reading, learning, and enjoying your site’s content.

  • Unique Pageviews

These are the number of individual people to have paid a visit and viewed a certain page at least once during the time of this visit.

  • Behavior

It gives an insight into the general behavior or what users do on the site. Questions on the pages they enter the site on, where they move to next, the time frame of their page surfing, and what page they exit from are all answered.

2. Google Search Console

Google search console is a tool for improving and optimizing your website. One writer likened google analytics to air while the google search console was associated with the marketer’s food. Such similarities cannot be denied judging by the already mentioned domination by Google. 

Those familiar with this tool are accustomed to the similarities in data it provides to analytics. In essence, the google search console falls under the technical tools class. With it, information on users linking to your site, the existence of any technical errors on the site, and intel to keyword queries can be deduced.

3. Ubersuggest

This cool tool quickly helps you outsmart your competitors in the business of SEO. It falls under the keyword search class. To get the tool running is no rocket science, requiring you to just type in the domain or keyword into the search bar. Through this, access to a report for a selected domain or keyword is obtained. 


Looking at the keyword search feature of Ubersuggest, one could say Google Keyword Planner Tool found its replacement. Well, it has lost some competitive ground and relevance over the years. Just how can Ubersuggest be used to uncover related keywords needed in your content? Here is how you go about this.

Step 1: “Click keyword ideas.”

On the far left of the sidebar, go on to click keyword ideas. This operation leads you to a key report.

Step 2: Review the results.

On this second step, you must review the report’s results containing a long list of keywords. These are related to your primary or “seed” keyword. You would also observe four columns containing data for corresponding keywords. For example, there is data set on the volume on the average number of monthly searches for the keyword on google. 

CPC represents data relating to the Ad cost per click made by the Google user. More so, as a way to keep in check with competition in paid search, you have got PD data. The higher the PD, the more competitive for the examination. Lastly, data on estimated competition on organic searches are represented by SD. 

Step 3: Select click on a keyword

By doing so, you get the rank of the keyword. In summary, the data obtained here would help estimate how much traffic you could expect to receive for each position on page one. Additionally, you would get to know the figure of backlinks for your page one. Last but not least is the number of social shares for each URL.

Step 4: Filter your search.

Filter search assists in narrowing down your search of related keywords that perfectly suit your company. Thus in this step, you have to turn it on with a click. 

4. MozBar

This tool is perfect for beginners, especially those with basic knowledge of SEOs. You do not have to anxiously look in search of what you are looking for on the interface. What you will be looking for is a glance away. You would find the MozBar button right up in the browser toolbar. I liken it to the windows 7 start button. 

So if you click the MozBar, you automatically generate an instant report on the website you are visiting. This tool does the most when it comes to user convenience. You get to enjoy the option of positioning the MozBar at the top, side, or bottom of the browsing window at any time. Within the toolbar, you would also observe three main categories of data.

Namely, page elements, page attributes, and link data. The first category reveals some optimization features like robots and load time. The second category lives up to its name, giving data attributes. Lastly, the link data tab is filled with ranking factors with further information on a site’s links. 

However, for you to receive the full benefits that come with complete information generation, there is a subscription you would have to pay. However, if your business has just been launched and still cash strapped, then the Moz guys, through a kind gesture, can provide you with a robust version of the tool for free.

5. SEOWorkers Analysis Tool 

With this tool, you are given infinite powers to copy and paste a website URL, including those of your competitors, and generate a report. Kind of like sneaky powers, right? The best thing about this has to do with saving time during analysis. May I say it makes the process of analyzing a child’s play with fast report generation? Manual analysis through spreadsheets could take days. Talking about the report gives you background information on the data e.g., such as HTTP Headers Check. 

Other data also inform you on how well or bad you would be doing. What sets SEOWorkers from most tools is that you are taught about SEO and show you the data generated. There is a detailed discussion for each report on the analyzed category. Sometimes an educative video is also generated. Thus for new SEOs who still have not gotten the hang of the processes, SEOWorkers is a perfect tool for learning and optimizing.

6. WooRank

Like its predecessor, WooRank also is used to analyze any website, generating a report in just seconds. Its interface includes a Top priorities section, which gets displayed first. However, the use of it often comes with some noted issues. Users report having 404 error, lack a favicon, and don’t have robots.txt file messages. Of course, these would be false error generation reports.


However, if we have to look at this tool’s positive side, one is the insightful geodata. In addition to this, you get to enjoy social shareability, which very few free analysis tools can execute considering social network data size. The unique feature of WooRank is the mobile section. Only a few free SEO tools match the standard of data and perspective.

Final Verdict

The above free SEO tools are quite decent and would work well, especially for smaller companies. However, if you aim to reach almost the same level as bigger organizations, you have to part ways with cash. As expensive as it might be, the investment is worth the while and would surely pay off. The more reason not to stay a free SEO tools user is the absence of heat maps, rank reports, and in-depth backlink analysis on their platforms.

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